9 In 10 Shoppers Research Extensively, Yet 70% Buy On Impulse: Google Unpacks India’s ‘Two-Speed’ Festive Consumer. –

New Delhi, Delhi, 10th of October, 2026 : Indian festive shoppers are operating at two very different speeds. According to a Google-commissioned Ipsos consumer study, 9 in 10 consumers conduct extensive online research before buying-discovering new brands, comparing prices, and checking reviews-yet 70% of shoppers made spontaneous festive purchases, sparked by visual discovery and festive

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